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Amazon Ads Fundamentals
Basics of How Amazon Works
Metrics (8:34)
Amazon Algorithm (4:32)
Brand Registry (2:48)
Making a Plan
Setting Expectations (6:01)
Launch (4:51)
Growth (4:04)
Maturity (4:07)
How Advertising Works
Ad Types (8:02)
How Bidding Works (3:32)
Building The Ads
Funnelling (4:48)
Building the Ad Structure (21:48)
Researching Targets (4:30)
Harvesting Keywords (8:56)
Optimising and Growing
Optimising Ads (8:50)
Running Sponsored Brand and Display Ads (10:45)
Expanding to New Marketplaces (3:17)
Automating the Process (1:27)
Funnelling
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