This is to give you a basic understand of what the system does and how it works. You don't need to know this but it can be helpful for you to understand.

The system is designed to find and refine keywords into exact targets. From there it can analyse the bids and past performance to increase or decrease the bids to hit your targets.

it does this in several steps

1. Our AI will test thousands of keywords to find the best performing ones and identify untapped ranking opportunities. We harvest these keywords from your historic search term reports, seed keywords you give and Amazon recommendations
2. Our AI will then extract the highest performing keywords and product targets and exact match target them to eliminate wastage.
3. It will then analyse the historic data to predict the expected earning per click. This is a calculation based on your average order value x conversion rate. $20 AOV x 10% CVR = $2 expected earnings per click. We can then use this to hit an accurate ACOS target. If ACOS target is 40% then bid should be $2 x 40% = $0.8